Blog - The latest articles from Search Party

Join us as we explore some of the most important topics in marketing for DMOs. We discuss best practices, helpful tips, and what's happening in spaces beyond our industry.

Why Paid Search for DMOs Is Broken—And How We Can Fix It

Published: August 27, 2024
Author: Seth Chalmers
Founder

DMOs often rely on clicks and traffic to gauge the success of their paid search campaigns, but these metrics can be misleading. This blog post explores why the traditional approach to SEM for DMOs falls short and introduces the concept of "soft conversions" to better track travel intent. Discover actionable strategies to enhance your SEM efforts and attract more visitors to your destination. Ready for a smarter approach? Find out how Search Party can help.

Destination Interesting: A Casual Podcast for Destination Marketers

Published: January 8, 2024
Author: Seth Chalmers
Founder & Podcast Host

Join us in a quick post about why in the world someone else would attempt to make a podcast, and why we think it might be a good time.

Announcing the Launch of Search Party, a Destination Marketing Agency

Published: January 1, 2024
Author: Seth Chalmers
Founder

Focused on providing expert paid search, seo, and strategic marketing planning services to destinations, Search Party is a bold new approach to destination marketing.

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