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About us - Sharing knowledge makes everyone better

A core part of our ethos is listening, experimenting, learning, and sharing. We believe we all can benefit from each other's experiences, and that's why you'll see us at conferences, on the airwaves with podcasts like Destination Interesting, publishing helpful blogs posts, and more.

Search Party was launched in 2024 with the dream of bringing forward-thinking, transparent, effective planning, paid search and SEO strategies to destination marketing organizations. Founded by Seth Chalmers, an advocate of results-aware advertising, and a recognized digital marketing leader in the DMO space, our team counts collective decades of experience as strategic marketers both inside and outside travel and tourism.

At Search Party, we’re more than just an agency — we’re partners with our clients. Think of us as an extension of your team, constantly looking for ways to improve the we've always done it this other way and bringing results that really matter to your community.

Our culture - Have fun. Be a bit nerdy.

We are a small team of like-minded people who believe that travel can change people for the better.

  • Openness. The foundation of our success is our ability to ask questions no matter how big or small, and work together to come up with the best answers.
  • Curiosity. We love digging in to find out what else is out there, how we might do things differently, and how we might do them better.
  • Care. What's important to our clients is important to us and always deserves our best effort.

From the blog

Join us as we explore some of the most important topics in marketing for DMOs. We discuss best practices, helpful tips, and what's happening in spaces beyond our industry.

Why Paid Search for DMOs Is Broken—And How We Can Fix It

DMOs often rely on clicks and traffic to gauge the success of their paid search campaigns, but these metrics can be misleading. This blog post explores why the traditional approach to SEM for DMOs falls short and introduces the concept of "soft conversions" to better track travel intent. Discover actionable strategies to enhance your SEM efforts and attract more visitors to your destination. Ready for a smarter approach? Find out how Search Party can help.

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Destination Interesting: A Casual Podcast for Destination Marketers

Join us in a quick post about why in the world someone else would attempt to make a podcast, and why we think it might be a good time.

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Curious about how we are different?

Our expert destination marketers would love to chat with you!

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