Why Paid Search for DMOs Is Broken—And How We Can Fix It
DMOs often rely on clicks and traffic to gauge the success of their paid search campaigns, but these metrics can be misleading. This blog post explores why the traditional approach to SEM for DMOs falls short and introduces the concept of "soft conversions" to better track travel intent. Discover actionable strategies to enhance your SEM efforts and attract more visitors to your destination. Ready for a smarter approach? Find out how Search Party can help.
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